I still get excited every time I get a text from my clients asking “Hey Brad, do you have time for a quick call?” – translation: “We have an urgent project, are you available? Even though these calls typically end up being high stress, quick turnaround, big moment project requests, they remind me why I love this path I’ve chosen.
This project was one of those moments. Hawaiian Airlines just announced their Kahu‘ewai Investment program, a 5-year, $600 million dollar plan to renovate Hawai‘i airports, lobbies, aircraft, passenger system and every local news outlet was talking about it. Even Nadaq mentioned it on their news feed.
I rarely take meaningful time to reflect on these opportunities, often rushing into the next project brief, but this is my quick attempt to mark this moment and consider what an honor it is to be trusted with mission critical stories for brands that shape Hawai‘i